mike mullen.

I am a designer, a strategic thinker, a creative problem solver & much more.

I'm an expert at distilling complex creative concepts into impactful visual stories. I'm a leader and a teammate comfortable working in different capacities to develop engaging solutions that deliver real-world results. I’ve spent the majority of my career helping to define, support, and revitalize brands of all sizes. I’ve worked with a wide range of clients, from small mom-and-pops to larger organizations like Walmart and Prudential.

Some of what i do:

Brand Design & Strategy
Art Direction
Creative Direction
Identity Design
Graphic Design
Experiential Design
Project Management
Client Management
Motion Graphics & Animation
UI/UX Design

Software:

Photoshop
Illustrator
InDesign
After Effects
XD
Sketch
Figma
Keynote
Google Apps
MS Office Suite

Current.

Creative Lead/Founder

Msquare Design, LLC
2010 - Present

Launched  a design venture specializing in branding, print, motion graphics, and experiential design. Designed & developed print, video, and web experiences for a client base that includes Walmart, Wharton Business School, Rutgers University, PutMeBack.com, FEMA, and Barnes & Noble College.

Highlights:
  • Designed initial logo concepts and supporting branding for a redesign of the Ozark Trail brand for Walmart

Notable Consulting Work

Insight Partners, New York, NY
November 2020 - Present: Creative Consultant
Marketing Evolution, New York, NY
July 2019 - Present: Brand/Design Consultant
Quantum Metric, Monument, CO
Aug. 2019 - Dec. 2019: Brand/Design Consultant
R-Pac International, New York, NY
July 2012: Creative Consultant/Logo & Branding Designer
Barnes and Noble College, Basking Ridge, NJ
Sept. 2011 - April 2012: Creative Consultant/Graphic Designer

Lets Talk.

If that's enough to wet your whistle, let's chat about a project or position you think I might be right for. If not, check out some of my other work experience below.

Past.

Freelance Art Director

Prudential Financial
March 2020 - October 2020

Conceptualized and designed a wide range of projects and campaigns along side an in-house creative team.

Creative Lead

Marketing Evolution
Aug. 2018 - June. 2019

Marketing Evolution delivers accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI. Led all design and creative services.

Highlights:
  • Conceptualized and designed a complete overhaul of the Marketing Evolution brand ahead of a successful growth funding round that brought in $26.1 million.
  • Revamped and designed a framework for all internal and external material that enabled material to move from conception to finished product in a more efficient way. Cutting down on overall design time and number of revisions. This included eBooks, case studies, white papers, and PowerPoint presentations.

Sr. Designer, Business Marketing

Tronex International
Nov. 2017 - Aug. 2018

Tronex International is an award-winning, medical-based company offering comprehensive lines of disposable head-to-toe Personal Protective Equipment (PPE). Leveraged 30 years of brand history to design all external-facing marketing material along with helping to support other design needs of the organization.

  • Designed icons and an extensive product rating system to help simplify product information during a redesign of the company’s product catalogs.

Senior Designer

Novocent
2013 - 2017

Novocent is an award-winning service marketing agency with a proven track record of solving fundamental business problems with elegant, engaging solutions. Oversaw and designed a range of print, video, and web experiences for diverse clientele such as Suburban Propane, Robert Edward Auctions, SSI Strategy, Acquis Consulting, and Catholic Book Publishing.

Highlights:
  • Redesigned annual auction catalog for Robert Edward Auctions, resulting in a 50% increase in auction size while keeping production costs consistent from auction to auction.

  • Redesigned web presence, unified branding, and marketing materials for Centercourt Club and Sports.

  • Art direction, storyboards, and packaging design for a new business development campaign for SSI Strategy. The resulting campaign won several industry awards.

Senior Design Manager

First Trade Show
2006 - 2010

First Trade Show is a boutique exhibit/production house.  Oversaw all branding, marketing, design services & print production. Managed the company’s custom display builds. This included designing, managing production teams, and on-site management during builds.

Highlights:
  • Led redesign of corporate identity, logos & collateral materials.

  • Developed trade show exhibit graphics & implemented corporate messaging for a diverse client base that included Telcordia, Hotel Indigo, Sanofi-Aventis & Rhodia

  • Designed & supervised major telecommunication supplier’s European trade show presence.

  • Leveraged green design materials to produce 100% sustainable exhibits.

  • Managed production staff in printing & exhibit construction.

  • Initiated the organization’s green team program resulting in a 20% reduction in production waste.

Graphic Artist

NJN Publishing
2005 - 2006

Graphic artist for local a community newspaper group.

Freelance Designer

2002 - 2005

Ran a small graphic design business servicing local business. 

say hi.

I'm always on the lookout for new things. If you think that there is a project or job you think I might be right for, shoot me an email.

© mike mullen